Nielsen analysts asked consumers what promotions could push them to make purchases during the New Year period. The majority of respondents — 61% — chose the most obvious strategy — simple discounts or price reductions.
Nielsen News
Another 33% of respondents said that they would be prompted to make a purchase by an additional discount, cashback or loyalty program points. 22% would respond to a promotion in the form of an additional product or a volume of products as a gift.
14% of buyers will pay attention to a holiday set of products from different categories under one brand, 10% — to non-price promotions, such as a gift for a purchase.